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Leverage

The goal of the Leverage Podcast is simple: to learn from the best and discover how we can all live a better life, build a more fruitful business, and be more efficient. Leverage’s Founder and CEO, Nick Sonnenberg, is the host of the Leverage Podcast. With a background in data science, high-frequency algorithmic trading, and business efficiency consulting, Nick has an innovative mind and is obsessed with learning from the people around him. Join him each week as he interviews fellow entrepreneurs, thought leaders, and leading experts to discuss everything from efficiency hacks to new technologies to life as an entrepreneur.
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Now displaying: 2019
Dec 17, 2019

Shannon Waller is an expert on entrepreneurial teams. She’s a sought-after speaker, presenter, and longtime coach at Strategic Coach®.


On this episode, Shannon walks us through the particular tools and concepts that have kept entrepreneurs coming back to Strategic Coach® for the past two decades. Nick and Shannon discuss the idea of taking a “free day,” the massive benefits of strategically taking that time, and how to implement it. Also, they dive into the Kolbe Index to discuss why anyone, especially teams, should do it and how it can optimize your team dynamic.

Nov 19, 2019

As an Olympic hurdler, Sarah knows what it’s like to meet obstacles along the path to achieving huge results. Not only is she now training for Tokyo 2020 but she’s founded the Believe Initiative which helps young children build personal belief by using passion as the fuel to solve problems. 

In this episode, Sarah tells us about her journey to the Olympics, her experience on the Amazing Race, and how anyone can build belief and resilience even in the face of seemingly insurmountable challenges.

Nov 6, 2019

Get a peek into Howard’s time as President at one of the most famous hedge funds in the world, Renaissance Capital. 

 

Also, learn how he became the very first investor for Uber and what Howard thinks are the next big opportunities in the bioinformatics space, which has become the primary focus of his later stage investment group, B Capital.

Oct 15, 2019

Feeling distracted? This episode can help. 

 

Nir Eyal is a world expert at understanding distraction. He’s the author of the Wall Street Journal bestselling book Hooked and has just released a new book called Indistractable, a guide that specifically covers how to regain control of your attention and life.

 

In this episode, Nick and Nir talk how technology, company culture, and behavior is all fighting for our attention. Nir’s insights not only will give you the awareness of why your so distracted but steps on how you can make your attention more focused and controlled.

 

Episode Highlights:

 

  • Why distraction at work is a symptom of sick company culture and how to fix it.

 

  • What really drives human behavior and why “time management is pain management.”

 

  • The real reason why kids overuse tech and how to teach them to focus in an increasingly distracting world. 

 

Resources

 

Get Nir’s new book Indistractable 

 

The Leverage Podcast is produced by Leverage. Leverage is an outsourcing and productivity platform for entrepreneurs and small business owners. We offer an in-house, collaborative team of over 300 specialized freelancers who are ready to help you complete your next project!
Whether it’s your marketing, web design, social media, ebook, or something else entirely, we have someone with the right experience for the job. Visit getleverage.com to get started.

 

Host: Nick Sonnenberg - Follow on INC - LinkedIn

Rate & review our show on iTunes

Sep 24, 2019

Since starting his journey with Boardroom Inc. (then known as Boardroom Reports Inc.) in the 1980s, Brian Kurtz came a long way transitioning between physical and digital forms of direct marketing. 

 

Brian Kurtz devoted his career to becoming not only the ultimate student of direct marketing but also to the principles that drive business relationships, many of which he gleaned from his mentor of all mentors, Martin (Marty) Edelston, and nowadays is known as one of the world-famous direct response marketers, selling over 2 billion newsletters and mails.

 

On this week’s episode, Nick dives into Brian's journey- as a direct marketer,- how the industry has changed over the years and also the importance of digital and physical direct marketing.


HIGHLIGHTS:

 

  • Find out how Brian got into the industry and how it changed over the years
  • What is a “magalogue” and “bookalogue”
  • Is marketing “cyclical” and what does it mean
  • Who does Brian look up to nowadays
  • Get an insight into Brain’s new book - “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”
  • FInd out about the importance of attraction, retention and conversion especially in monthly subscription marketing


RESOURCES

 

Brian’s Website: CLICK HERE

 

The Leverage Podcast is produced by Leverage. Leverage is an outsourcing and productivity platform for entrepreneurs and small business owners. We offer an in-house, collaborative team of over 300 specialized freelancers who are ready to help you complete your next project!
Whether it’s your marketing, web design, social media, ebook, or something else entirely, we have someone with the right experience for the job. Visit getleverage.com to get started.

 

Host: Nick Sonnenberg - Follow on INC - LinkedIn

Rate & review our show on iTunes 

 

Sep 16, 2019

Before founding Poopouri and Super Natural, Suzy Batiz experienced some of life’s lowest lows; poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt. Which led to what she calls the luxury of losing everything. 

 

After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzy harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.

 

On this week’s episode, Nick and Suzy continue their talk about everything from the relationship of energy and money to plant medicines and personal development. Find out how Suzy has navigated her journey through all the failure and massive success.


HIGHLIGHTS:

 

  • The failures and lows Suzy experienced on her way to success
  • The concept of ALIVE IDEAS
  • The relationship between energy and money

 

RESOURCES:

 

Suzy’s Website: CLICK HERE 

 

The Leverage Podcast is produced by Leverage. Leverage is an outsourcing and productivity platform for entrepreneurs and small business owners. We offer an in-house, collaborative team of over 300 specialized freelancers who are ready to help you complete your next project!  Whether it’s your marketing, web design, social media, ebook, or something else entirely, we have someone with the right experience for the job. Visit getleverage.com to get started.

 

Host: Nick Sonnenberg - Follow on INC - LinkedIn 

Rate & review our show on iTunes

Sep 9, 2019

Before founding Poopouri and Super Natural, Suzy Batiz experienced some of life’s lowest lows; poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt. Which led to what she calls the luxury of losing everything. 

 

After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzy harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.

 

On this week’s episode, Nick and Suzy talk everything from the relationship of energy and money to plant medicines and personal development. Find out how Suzy has navigated her journey through all the failure and massive success.




HIGHLIGHTS:

 

  • Find out what Suzy is excited about now and what she’s looking to do next
  • Find out how Poopouri Started
  • Get an insight into Suzy’s experience with Ayahuasca and how it impacted her journey with business and self exploration.



RESOURCES:

 

Suzy’s Website: CLICK HERE 

 

The Leverage Podcast is produced by Leverage. Leverage is an outsourcing and productivity platform for entrepreneurs and small business owners. We offer an in-house, collaborative team of over 300 specialized freelancers who are ready to help you complete your next project!  Whether it’s your marketing, web design, social media, ebook, or something else entirely, we have someone with the right experience for the job. Visit getleverage.com to get started.

 

Host: Nick Sonnenberg - Follow on INC - LinkedIn 

Rate & review our show on iTunes

Aug 14, 2019

Leverage Episode #46

 

Over the last forty years, Jeff has been the coach, mentor, and adviser to some of our generation’s greatest achievers. From Tiger Woods to U2, Bulletproof to Nike, each of his clients has benefited from the culmination of his life’s experiences.

 

What he’s discovered is that success doesn’t come from will, talent, or tactics. The winners know something everyone else doesn’t. What they’ve discovered is that success is both a path and a process. Jeff is now Cornerman to leaders of industry, world-class athletes and iconic performers. He works behind the scenes developing these world-class achievers into superstars in their field.

 

On this week’s episode, Nick dives into Jeff’s background as an olympic cyclist, how that shaped him into working with world class achievers, and his roadmap that can take anyone through the same process he uses for himself and his clients.



HIGHLIGHTS:

 

  • How Jeff was able to take his goal setting method from the Olympics and apply it  into his coaching.

 

  • Learn who Jeff's mentors and coaches where and how they helped him get to his achievements.

 

  • The mindset Jeff developed to take himself to the 1% of athletes.

 

  • Learn some common patterns that Jeff has found between the high level individuals he's worked with.

 

  • Learn about Jeffs Goal Achievement Roadmap.

 

QUOTES:

 

"Winning big isn't an accident"

 

"You must become a prolific goal achiever"

 

"There’s always room at the top for the best"



RESOURCES:

 

Jeff’s Website: CLICK HERE  

 

Goal Achievement Roadmap: CLICK HERE 



The Leverage Podcast is produced by Leverage. Leverage is an outsourcing and productivity platform for entrepreneurs and small business owners. We offer an in-house, collaborative team of over 300 specialized freelancers who are ready to help you complete your next project!  Whether it’s your marketing, web design, social media, ebook, or something else entirely, we have someone with the right experience for the job. Visit getleverage.com to get started.

 

Host: Nick Sonnenberg - Follow on INC - LinkedIn 

Rate & review our show on iTunes

Aug 9, 2019

Leverage Episode #45



On this week's episode, Nick dives into Steves start as an entrepreneur, how he help's individuals reinvent themselves, and his best advice for anyone looking to create success in starting or running a podcast. Steve is the host of two of podcasts: Reinvention Radio & Beyond 8 Figures

 

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.

 

Highlights:

 

  • Steve tells us how he got into entrepreneurship with opening a non-alcoholic teen night club in Chicago when he was only 20yrs old.

 

  • Steve then tells us how he navigated the dot com boom and a story of how he was gifted a domain worth 4.25 Million Dollars.

 

  • Steve walks through his framework for helping individuals find their WHAT.

 

  • Steve shares info about his own conference, the New Media Summit designed to help businesses share their message and boost visibility through podcasting.

 

  • Steves advice on how to break into the business of podcasting and gives his best next steps for any new podcaster.

 

Resources:

 

Get Steves book for free: www.whatisyourwhat.com

Steves New Media Summit:  https://newmediasummit.net/

The ultimate directory of podcasters: www.myultimatedirectory.com

 

The Leverage Podcast is produced by Leverage. Leverage is an outsourcing and productivity platform for entrepreneurs and small business owners. We offer an in-house, collaborative team of over 300 specialized freelancers who are ready to help you complete your next project!  Whether it’s your marketing, web design, social media, ebook, or something else entirely, we have someone with the right experience for the job. Visit getleverage.com to get started.

 

Host: Nick Sonnenberg - Follow on INC - LinkedIn 

Guest: Steve Olsher - Website

Rate & review our show on iTunes

 

Jul 31, 2019

Episode #44



This episode is from Nicks talk at the Archangel Scale Event.



Companies need to see that the future workplace is changing. To de-risk themselves and to foster and retain new talent, updates to current systems and processes has to be a priority if organizations (large or small) want to survive and thrive in the changing future of work.

 

 

Episode Highlights:

  • Nicks writing a new book "Come Up For Air"
  • Nick tells his journey to becoming an efficiency leader and how he developed his CPR Framework
  • Why you need to document processes
  • Best practices for tools like Slack and Askspoke

 

 

Quotes:



"A company can only scale as fast as knowledge can be transfered"



"Remote work is the future and if companies want to survive they need to prepare"

 

 

The Leverage Podcast is produced by Leverage. Leverage is an outsourcing and productivity platform for entrepreneurs and small business owners. We offer an in-house, collaborative team of over 300 specialized freelancers who are ready to help you complete your next project!  Whether it’s your marketing, web design, social media, ebook, or something else entirely, we have someone with the right experience for the job. Visit getleverage.com to get started.

 

Host: Nick Sonnenberg - Follow on INC - LinkedIn 

 

Event: Archangle Scale Event: https://archangelacademy.com/

 

Rate & review our show on iTunes: 

https://podcasts.apple.com/us/podcast/leverage/id1143922222

 

Jul 18, 2019

Episode #43

Reclaim the power of your meetings with Scott Cannon

This week we bring you an exclusive call from Nicks new mastermind group, Bullseye. He had Scott Cannon talk about how his new platform Navigator.com is helping busy leaders run more effective meetings.

Navigator.com is an AI backed teamwork assistant that gathers all necessary meeting information from participants and publishes meeting summaries automatically, its awesome and Leverage is already implementing.

Highly recommended, check it out: https://navigator.com/

Make sure to subscribe to the podcast so you get new episodes each week!

Interested in scaling your business with Leverage? Visit https://getleverage.com/

Jul 11, 2019

This week we pull a popular episode back from the archives!

Leverage Podcast featuring Susan Drumm, Founder and CEO at Meritage Leadership.

Susan and her team at Meritage Leadership conduct leadership consulting, coaching, facilitation, strategy and assessment for organizations. One of the tools Susan uses in her leadership development and organization assessments is the Enneagram Type Indicator - a descriptive and intensive personality test based on motivation.

There are 9 different Enneagram types, and within each type there are type-subsets for certain strengths. Each type has its own gifts and challenge areas. Throughout your life, you growth within your type and by learning your Enneagram type it can help point you in the direction of growth.

Listen in as Susan goes over Nick’s Enneagram results (Type 8 - The Challenger), interpreting some of his behaviors with the motivations linked with this type, and how you can interpret your own results, those of your team and family to build better relationships and team cooperation.

Learn more about the Enneagram Type Indicator here: https://www.enneagraminstitute.com/

Find out more info about Susan Drumm and Meritage Leadership programs:

Website: meritageleadership.com/  

Twitter: @drummleadership

LinkedIn: https://www.linkedin.com/in/susan-drumm-bb09732

Jul 3, 2019

This week we pull a popular episode back from the archives!

Leverage podcast featuring Peter Shankman, public relations master, best-selling author and host of the #1 ADHD Podcast Faster Than Normal.

Peter Shankman lives a faster than normal life and rocks it. He’s an uber-successful entrepreneur, public relations master, best-selling author, host of the #1 ADHD Podcast “Faster Than Normal,” and single-dad to his 5-year old daughter. Not to mention a licensed skydiver, marathon runner, Ironman participant and Peloton junkie. It’s not that he has more time on his hands, he’s learned how to leverage his ADHD and use it as a gift.

It all started in the mid-90’s when Peter was in an online chatroom and was encouraged to apply to a newsroom start-up. With minimal experience outside of a journalism degree, Peter helped build the largest digital online newsroom in the world — AOL — in just 3 years.

In the wake of the dot-com boom, with the priceless experience gained from AOL, Peter wanted to start a PR firm. The only problem was… he had no money. With the upcoming release of the movie “Titanic,” Peter had the idea to take his rent money and get 500 t-shirts made with the quote “It Sank. Get Over It.” and sell them in Times Square. He sold out in 6 hours.

Taking the t-shirts online, he cleared $100,000 in under two months. Enough money to start his PR firm.

Peter hasn’t slowed down since. To what does he attribute his success? In his mid-30’s Peter was diagnosed with ADHD, and learning how to “drive” his faster than normal brain has been a game-changer.

“When you’re driving a faster brain — just like when you’re driving a Lamborghini — you have to know how to drive it.”

 

Here are 5 productivity hacks that helped Peter leverage his best life:

- Discipline
- Systems and Processes
- Structured Days
- Wake-up Early,
- Workout

 

Learn more about Leverage at: https://getleverage.com/

Jun 20, 2019

On this episode of the Leverage podcast, Nick sits down with Alex Charfen, a master at helping Entrepreneurs and CEO’s optimize their business practices. Today’s Focus: Learning the 5 most important things that will prevent you from scaling your business. Alex has appeared in almost every major media outlet in print and on TV and is the author of the best-selling book “Entrepreneurial Personality”. Specifically, he helps CEO’s differentiate between and management and leadership.

 

Things You’ll Learn in This Episode:

  • This history of growing a business to $250 million in sales
  • How he overcame extreme burnout at 32
  • How to grow a business with more work-life balance
  • Why CEO’s have trouble being managers
  • What the difference is between “leaders” and “managers”
  • How his company helps CEO’s to lead their company from a leadership position and avoid the management position
  • What “entrepreneur's dilemma” is
  • 5 things that prevent companies from scaling
  • What the biggest bottleneck is for Entrepreneurs
  • How he’s cut down ⅓ of his meetings
Jun 7, 2019

Kathy Caprino, an internationally-recognized career coach, TEDx speaker, and Senior Forbes Contributor who's dedicated to the global advancement of professional women. Her other specialty? Knowing how to write viral blog posts (she’s had several that have received over 3 million views). Learn how she went from 18-years in corporate marketing to becoming a therapist, and empowering women and their career aspirations all over the world. She also tells us how she’s using Leverage to build her online course.

Things You’ll Learn in This Episode:

  • How she switched from 18 years in corporate marketing to a therapist
  • How she got to be a Forbes contributor
  • Her thoughts on alternative therapy
  • Her cautionary tale about Linkedin
  • What “listicles” are and how they make posts go viral
  • How she got to be a Forbes contributor
  • Discrimination against introverts
  • How she uses Leverage
  • How to scale without a team
  • How she organizes her content and ideas

Learn more about Leverage: www.getleverage.com 

Learn more about Kathy: https://kathycaprino.com/

 

May 30, 2019

How to become the ultimate YOU with Ben Greenfield

On today's episode, Nick is joined by a very special guest, Ben Greenfield. He was named as one of the world’s top 100 most influential people in health and fitness. A New York Times bestselling author of the book "Beyond Fitness", founder of Kion.com a high-end supplement and gear company.

May 21, 2019

Randy Garn has been named Entrepreneur of the Year by Ernst & Young, and is on the Top 40 under 40 list. He’s exited 5+ companies and has one of the most impressive networks we’ve ever seen. (from Eli Manning to the nation’s top CEO’s).

Tune in to learn his entrepreneur secrets on exiting companies, planning your business strategy, and mastered the art of customer acquisition through SMS.

May 14, 2019

How to Run and Scale Remote Teams w/ Liam Martin. Liam is a well-known tech entrepreneur and expert on #remoteteams. He has co-founded companies such as Staff.com and TimeDoctor.com and currently runs "Running Remote", the world's largest remote work conference. 

For anyone running a remote team, join Liam and leaders from Helpscout, Evernote, AngeList, and more at the world’s largest remote work conference hosted in Bali, June 29-30th. Head to www.runningremote.com to learn more and use our special promo code:getleverage for 20% off your ticket.

Mar 29, 2019

In this episode of the podcast, Nick talks with a good friend and mentor, Lee Brower. Lee is the founder of Empowered Wealth and has been an associate coach at Strategic Coach for the last 19 years - but you may also know him from the movie, The Secret. Listen in as they dive into the difference between milestones and goals, how Lee got his start as a coach, and a quick preview of an upcoming workshop that we’ll be hosting together in Utah.

Mar 15, 2019

Leverage Podcast episode featuring marketing guru Dean Jackson. Dean is known for creating simple and easy marketing strategies to help entrepreneurs make more money, and marketing is the best way to do just that. With Joe Polish, Dean runs “I Love Marketing,”  a free source for useful and valuable marketing knowledge for entrepreneurs.

As with anything in life or business, the more complex things are, the less likely people are going to do them, and on the flip side the simpler things are the more likely someone will do it. This is what Dean has done with his Marketing strategies: focusing on the finding the simplest way to get the greatest amount of results without his clients having to do anything.

Some of Dean’s best known strategies are:

  • The Squeeze Page
  • The 9-word email
  • Super Signature Line

Listen in as Dean shares insight on these three strategies and his foresight to the future of marketing on this episode of the Leverage podcast.

To learn more about Dean visit: https://ilovemarketing.com/

 

Feb 11, 2019

Leverage podcast featuring Eric Edmeades, internationally recognized business speaker, film producer,  serial entrepreneur, business coach and film producer.

Listen in as Nick Sonnenberg, Leverage Founder and CEO, chats with Eric about his wildly successful business coaching programs Business Freedom and Wildfit.

Eric believes that entrepreneurship is the ultimate expression of personal liberty and freedom when practiced correctly. Entrepreneurship is royalty in the Western world, yet very few business owners get to experience the freedom of being their own boss.

Entrepreneurs are hopeless optimists. 80% of businesses fail before their 5 year anniversary, and the other 20% are just getting by. Business Freedom helps guide entrepreneurs through the “jungle” of business.

“It’s a jungle out there, but jungle is only a jungle if you don’t understand the rules of the jungle.”

Just like experiencing any other “jungle,” you always go out with a guide. Business freedom is like your “jungle guide for business”.

It helps business owners start a business, gain personal and financial liberty and freedom as a result of owning a business, in addition to massively improving their quality of life - living the way they want to live, spend time with their family, have the money they want to live like royalty.

Eric’s coaching is all experience based. He’s been there, he’s lived through the struggles and has learned the “rules of the jungle” to not only survive but thrive by also practicing his “wildfit” principles of staying healthy and living their best entrepreneurial life.

Listen in to learn more about Eric, his endeavors and mission to help entrepreneurs worldwide through Business Freedom and Wildfit.

You can also learn more at:

www.ericedmeades.com

businessfreedom.com

Getwildfit.com

Jan 8, 2019

Sharon's played a crucial role in bringing meditation and mindfulness to the west, and into mainstream culture since 1974, when she first began teaching. She's a regular columnist for On Being, a contributor to the Huffington Post, and the host of her own podcast, the Metta Hour.

 

What is Meditation?

 

“I think people have a lot of ideas, I certainly did, about what meditation is and what it isn't. Sometimes those ideas are pretty off … the point isn't to make a certain thing happen, but to relate different to whatever is happening with more balance, with more kindness, with more presence.”- Sharon Salzberg.

 

There is a lot of social pressure for meditation to a blissful, peaceful experience. But that’s truly not the final goal, to have a blank thought. Meditation is creating a neutral experience in your everyday life through the ability to be more intuitive with your thoughts and feelings. Positive and negative ones. It changes the way we relate to those feelings and how we can process them.

 

How do you Meditate?

There’s no set guidelines, or rules. It can be a very personal experience. You can meditate sitting, laying down, walking or while your in the grocery store. Meditation can be e

 

You can learn more at SharonSalzberg.com

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