Let’s start with the basics. What IS a podcast?
Everyone you ask might give a slightly different version of their idea of a podcast, and that is part of the problem. Most people think podcasts are important, or good to do for promoting their skills or business, but don’t know what it really is. According to Paul,
“A podcast is simply Audio or Video that is made available Online for easy, on-demand consumption and/or subscription-based delivery.”
Some people are so intimidated by the thought of podcasting, that they never even try to start. But chances are, if you are producing any type of consistent media, you are already on your way to forming a podcast.
Be strategic, purposeful and seasonal. If your podcast is on say, productivity, follow the Apple trend setters and turn several episodes into one season.
Now you have a full season of episodes, and listeners can download by season/topic.
Libsyn is the tried and true podcasting service. They do all the heavy lifting to get your podcast up and running.
When you assemble your show, don’t assemble it for next week — assemble for next year, or even the next ten years. The goal here is to think big and think long term. You never know when your podcast may inspire Oprah to call or if you’ll receive a Tedx speaker spot, like Grammar Girl.
Is it impure to outsource your podcast? Short answer: NO.
At Leverage, we’re big fans of outsourcing work so that you can focus on the more important parts of your business that support your unique talents.
You can continue to be the author and provide the information for your podcast, but handover all the other parts to someone who can do them better or faster than you could. Genius Network calls this “focusing on your unique ability.”
If you have–or want to have–a podcast, we would love to hear from you! Leave your questions, comments or other tips below.